Leadership
SEO / SEM leads lands new clients
“Debra was hired to rebrand, position, and promote our growing supply chain company. Her insights into branding, her intimate knowledge of SEO and online presence, along with her overall business savvy were crucial to our success. I relied on her to manage all of our brand and identity growth. She immediately took on all tasks marketing and assumed a sales management role as well. Her tireless efforts brought complete alignment to our mission and objectives, allowing us to attract and win huge business, as well as position the company for an epic purchase multiple in our space. I'll hire her back in a minute as soon as I have another company worthy of her broad talents.”
Eric Wilhelm, Serial Entrepreneur.
Former President / CEO Wilpak, Inc.
Partner with internal stakeholders
"Debra's focus on bottom line value and tangible ROI to the company was unwavering and refreshing in a world filled big-picture hand-wavers in marketing. Debra is a solid performer and astute manager. She balances budget, time and resources to produce top quality content for integrated email, web and direct marketing campaigns. She interviews internal peers and subject matter experts to produce materials that are substantial and of interest to the target audience."
Principal Enterprise Sales Rep - CloudFront at Amazon Web Services
Accomplishments
Let 1000 user global implementation of Pardot. Included training of marketing personnel, integration with Salesforce CRM database, writing of much of the content for Sales to use (1 to 1 templates).
Deployed online Chat as a lead-gen tool for small market clients.
Managed Keyword optimization on multiple websites such that PPC advertising was dramatically reduced as leads came from organic search.
Created entirely new website. (Wilpak, Inc.). Produced regular press releases that helped elevate organic search engine rankings in keywords most important to the business. (Unicoi Systems and Wilpak)
Aligned the Sales Cycle with Marketing Content. Recognized the Stages – and resulting content needed by the buyer. Mapped stages to press release content, white papers, case studies, and video testimonials.
Assembled freelance writers, sales engineers and product team members to develop content. Increased content resulted in new leads from downloads and website online chat activity (Internap, Wilpak, HWN).
Writing / Editing: White Papers, Testimonials, Scripts for Videos, PR, Email campaigns, Website Content, sales proposals, sales presentations, RFI and RFP responses, Print and Electronic Newsletters. (Internap, Wilpak, HWN, BrainstormUSA, Authentic Pine Floors, MediaGet, Unicoi Systems, Flack’s Interiors, and The Oregonian Newspaper).
Utilized Marketing Research to re-position or re-brand (HWN, Flack’s Interiors, The Oregonian Newspaper, Wilpak).
Managed PR for product launch (HWN), Public Relations to the trades (netted print coverage worth thousands in paid advertising equivalent).